STATS DON’T LIE
5G is on the horizon, more than ever, consumer habits are in the focus and poised to fuel growth. A savvy coffee shop owner knows each morning is their peak opportunity. While 89 percent of consumers looking at their phones within an hour of waking up, how are local businesses optimizing this opportunity to capture a sale?
IT’S THE EXPERIENCE
Imagine how long it takes a customer to get to your location, then wait in line. Here’s how a mobile app improves their experience:
They place a mobile order.
It arrives to the barista.
It’s ready when they arrive.
6 KEY ADVANTAGES
Mobile apps offer same functionality as your cashier. While being useful from anywhere, they’re well organized, easy to read, efficient, and quick.
The Effect: positive customer experience, easy and repeat purchases, increased sales.
Better customer experience
Because it matters. People are well familiar with how smartphones and tablets work, so they already know how to navigate to desired products in few clicks. Smooth customer experience equals better retention rates and revenue. By the way, 83% of customers used smartphones inside real stores to shop, according to MarketingLand.
The Effect: convenient shopping, interactivity and ease, improved customer retention.
Direct connection to customers (push notifications)
Let’s be honest, there’s no other marketing tool more effective than push notifications. It’s both instant and unobtrusive at the same time, that’s a truly nice option for businesses.
50% of users like notifications, and 80% of users say offers and rewards make them more loyal to a brand. This is personal communication, if you look at it from another angle, store to customer directly. Most of people perceive informing about news or discounts as care, and they want exclusive stuff.
The effect: direct alerts about new products, updates, discounts and promotions. Personal engagement.
Based purely on individual preferences and shopping patterns with a mobile app you can deliver personalized content (images) to customers. And they love seeing what their about to buy. It can be utilized to bring people what they need. In most cases, it translates into higher customer loyalty. The more specific, the better.
The effect: better engagement, expanded reach, customer loyalty.
Cost reduction and productivity
By reaching your audience faster with a mobile app you obviously cut down marketing campaign costs. You can even earn from placing ads within an app later on. Althouhg, app development, maintenance and support are expensive, there are service providers who drop this cost significantly.
The effect: reducing costs, marketing campaigns more effective, overall business productivity.
One of the top benefits of mobile app solutions is navigating users to nearest stores in their vicinity via GPS. This shortens the time for customers to find your store and make a purchase.
The effect: increased store visiting, more branding options, fun experiences for users.